(DOWNLOAD) "Monsanto and Roundup Ready Wheat" by Michael Sider " Book PDF Kindle ePub Free

eBook details

Title: Monsanto and Roundup Ready Wheat
Author : Michael Sider
Release Date : January 06, 2006
Genre: Business & Personal Finance,Books,Economics,Management & Leadership,
Pages : * pages
Size : 305 KB

Description

Monsanto is a large chemical manufacturing company specializing in chemical products for agricultural use. This case explores the company's attempt from 2002-2004 to launch a version of genetically-modified wheat in Canada. It details opposition to the launch from farmers and environmentalists, and focuses on how these groups used communications to resist Monsanto's product launch.